Apulia
The Charm of the Italian Orient
The diverse landscapes, the different cultures, the art styles, the languages, the cities – Apulia has many different characters.
The trulli of Alberobello or the Romanesque style of Terra di Bari? Castel del Monte or the Baroque of Lecce? Coastal towns like Otranto and Brindisi or the rural world of Capitanata? The forests of the Gargano or the barren Murgia of Altamura?
Discovering Apulia, a transit and border region, means immersing yourself in the diversity of landscapes as well as the historical and cultural peculiarities that arise from its location on two seas.

History, Culture, Landscape
Trulli, farmhouses, castles, but also fascinating coastlines and vast olive groves
Puglia has experienced a veritable tourism boom in recent years, partly due to a greater and more far-sighted commitment from local authorities. The coasts of Gargano and Salento, with their castles, numerous farmhouses, whitewashed houses, unique trulli, karstic caves, grand medieval cathedrals, and expanses of olive trees, are a legacy of unforgettable images.
A long and narrow region with nearly 800 kilometres of coastline, countless charming towns, 12.5% of the region’s territory protected by nature, and renowned gastronomy, this region offers the opportunity to develop itineraries rich in history and current events, art and landscape, culture and leisure.

A Generous Territory
Wine, bread, oil: Many specialties have made Puglia famous in the agricultural and food sector
A wonderfully generous territory: vineyards, wheat fields, and endless olive groves that produce products that are famous throughout the world and have become legendary in Italy, such as Primitivo di Manduria wine, Altamura bread, Terre d’Otranto olive oil, and not forgetting cheeses such as the unrivaled Burrata.
Wheat, olives, and grapes are still the most important agricultural products even after thousands of years, and Puglia holds the record in Italy. For wine alone, it ranks second, with 9.7 million hectoliters.